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Polish cosmetics industry is still an unsaturated and open market. The beauty and personal care market has been booming. It is also a subject of rapid and widespread change. The two-day health and Beauty Expo combines business with customer and business to business forms. According to Forbes magazine, the Polish cosmetics industry is worth nearly 17 billion zlotys. The industry is growing - it will be worth 20 billion Polish zlotys over the next five years. In terms of the size of the cosmetics market, Poland ranks sixth in the world. It can bring hot market benefits.
Poland is a central European country with a population of 38 million. It has the largest population in Central Europe. It borders Germany in the west, Czech Republic and Slovakia in the south, Ukraine and Belarus in the East, Lithuania and Russia in the northeast, and the Baltic Sea in the north. There are ten new EU member countries between Germany and Russia. In addition, Ukraine and Belarus have a population of 120 million, which is more than that of Russia. The total economic volume is larger than that of Russia. Among these countries, Poland accounts for a quarter of the population and a third of the total economic volume.